By The Drum
Ballsiest agency
Lucky Generals
Lucky Generals continued to disrupt ad land in 2016, thanks to a combination of tongue-in-cheek creative and clever business decisions.
Having made ‘Youth Hostelling with Chris Eubank’ a reality in 2015, the creative shop enlisted none other than rapper 50 Cent to front Hostel World’s 2016 spot. This was followed by a series of ads directly targeting the chief marketing officers of brands such as Unilever and Airbnb for Radiocentre. It also continued to work with long-time client and master of mischief Paddy Power, producing ‘Vive La Bantz’ to celebrate the one team from the UK that didn’t qualify Read full story ›
Source: The Drum