By Ayesha Salim

With technology advancing at a rapid rate, the pressure to create truly personalised consumer experiences is on. Brands need to not only invoke strong emotional reactions from customers, but also utilise the right technology to strategise for the future.

Stephan Beringer, global lead of data, tech and innovation at Publicis Media, heads up the delivery of technologies and data that enable Publicis Media’s clients to do data-driven marketing. Speaking ahead of the Publicis Groupe and Adobe panel discussion on digital transformation at CES this month, Beringer gives his thoughts on why there is “no one way” to do personalisation Read full story ›

Source: The Drum