Manchester City is continuing its pursuit of innovation having partnered with Google to stage a second hackathon centred on improving digital fan engagement between supporters around the world.
The Premier League club will once again invite programmers, designers, researchers, strategists, marketers, social media specialists, students and innovators along to the Etihad Stadium for another hackathon.
The first event, which took place in August 2016, focused on extracting performance-enhancing insights from match data. This time City are focusing on digital fan engagement and will task participants with developing new and innovative ways that can reinforce Read full story ›
Source: The Drum
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