By Laurie Fullerton

Advanced TV is increasingly opening up opportunities to companies that are new to television advertising – and marketers should take note.

Two of the largest buyers of data-led TV ads agree that the beauty of ‘addressable’ television advertising means that they are able to have very clear conversations with clients – and increasingly illustrate with case studies – what does and what doesn’t work.

The success of addressable television, they feel, is that because of the back end data now available – data that explains what is being used digitally and across channels, they are able to take on the task of Read full story ›

Source: The Drum