By Minda Smiley

With the Super Bowl just a month away, Popeyes has rolled out a campaign starring former NFL star Jerry Rice with the goal of showing football fans how they can maximize wing-eating enjoyment during the big game next month.

Created by Austin-based GSD&M, the campaign consists of nine short social videos that feature Rice as he displays what the fast food chain has dubbed “wingovations,” which are essentially gimmicky inventions that are supposed to make eating wings less messy and more fun. For example, the brand’s napkin shirt prevents wing sauce stains, while its spicy & mild Read full story ›

Source: The Drum