By Chris Thilk

Movie marketing is a constantly evolving field. It wasn’t too terribly long ago that having a website for a movie was a fairly innovative practice. And just a decade ago a movie’s primary social media presence was a MySpace page. The film industry, like most all others, has changed with the times to keep pace with current trends and innovations, particularly those of the younger audience, those teenagers and young adults with loads of disposable income who are trying to be influential taste-makers among their friends.

So as we wind up 2016 it’s time to take a look at Read full story ›

Source: The Drum