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ASA grounds ‘misleading’ Ryanair and LastMinute.com ads

on Jan 4, 2017 | 0 comments

By John Glenday

Ryanair and LastMinute.com have encountered some turbulence courtesy of the Advertising Standards Authority after the publication of ‘misleading’ adverts citing promotional prices that were not available.

The low-cost carrier was subject to a single complaint after it broadcast a television advert on 5 October with on-screen text reading ‘Fly from £19.99. Fares one way. Book by 10/11/16. Travel by 25/03/17.’ The advert then concluded by displaying the message ‘Summer 2017 on sale now’.

One frustrated holidaymaker complained that this promotion gave them cause to believe the promotional offer would be applied to flights booked for summer Read full story ›

Source: The Drum