By The Drum

Most shocking (for good)

‘Graham’ – Australia’s Transport Accident Commission (TAC) and Clemenger BBDO Melbourne

Doing something shocking seems to be the norm when it comes to accident prevention ads, however Australia’s Transport Accident Commission (TAC) decided to go one step further. With the help of Clemenger BBDO Melbourne, TAC has released a number of ads to distress the importance of safe driving. One of the most memorable from 2016 has to be the ‘Meet Graham’ campaign created to force drivers to think of their own vulnerability.

The ad, which shows the only ‘human’ capable Read full story ›

Source: The Drum