Digital advertising has a quality control issue and as Google’s recent ‘Bad Ads’ report shows, it’s getting worse. Last year, the media giant removed 1.7 billion ads that contravened its online policies, a figure Google states is more than double the number of ads taken down in 2015.
For the industry, the report is a mixed blessing. On one hand, it’s a ‘good guy’ victory; with fewer bad actors around to diminish the user experience and siphon off revenue, there is more space for those trying to deliver relevant and engaging ads. But on the other, it also highlights Read full story ›
Source: The Drum
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