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Facebook hires key YouTube music exec to lead its global music strategy

on Jan 30, 2017 | 0 comments

By Tony Connelly

Facebook appears to be gearing up its challenge to the music steaming industry after poaching one of YouTube’s key music directors in Tamara Hrivnak.

Hrivnak leaves her position as director of music partnerships at YouTube and Google Play to lead Facebook’s global music strategy and business development.

She confirmed the news in a post on the social media platform saying she was looking forward to “deepening Facebook’s relationship with the music industry”.

“Music is important and it matters – it connects us and binds us to times, places, feelings and friends,” said Hrivnak. “My career has been dedicated to growing opportunities Read full story ›

Source: The Drum