By Catherine Turner

In this final edition we take a look at the top five reasons why connecting data closes that data and customer experience loop.

1. Data onboarding is key to connectivity in today’s marketing world. It is the transfer of data gathered offline through into the digital world. By matching offline databases from in-store transactions, CRM databases or customer-service call interactions to online data, marketers get a far more complete picture of their customers.

Stewart Easterbrook, chairman to the board of Media iQ, says: “The biggest mistake made by many marketers is to make assumptions as to what data will throw off the Read full story ›

Source: The Drum