By Doug Zanger

In what has become a great tradition, the 3% Conference will, once again, have their Super Bowl tweetup. The Drum is partnering with the 3% Conference to curate and give an unvarnished look at Super Bowl creative in the form of a running live blog and, in the spirit of The Drum’s AdBreakers, Facebook Live conversations at the end of each quarter.

The live blog begins on Sunday at 6pmET/3pmPT and will be filled with observation, critique, relevant data and social chatter around the creative seen during the game in Houston. Like all past Read full story ›

Source: The Drum