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Why the economics of video don’t work for today’s media brands

on Jan 31, 2017 | 0 comments

By Matt Smith

The below is written by Matt Smith, VP and Principal Media Evangelist, Brightcove

Video incites many things. Excitement. Laughter. Passion. Tears. For media businesses, video incites a myriad of emotions and actions, too – not all of them good. So as we begin 2017, we at Brightcove are issuing a Manifesto for Media.

Manifestos exist for a variety of reasons but these massive missives help people and organizations make bold statements about how they think things should be. Big deal, you say, everyone has something to say. But video is a ubiquitous, transformative element in Read full story ›

Source: The Drum