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'Selling' is not a dirty word: how to sell without the negative stereotype

on Jan 31, 2017 | 0 comments

By John Scarrott

Don’t scrunch up your nose. Selling is the life blood of the agency world. Here, I explore the top tips to become a successful sales person within your agency, helping you to realise that it’s not a dirty word; it’s client development.

The first step towards becoming a confident sales person is to get comfortable with the idea of selling. What often stands in the way of this goal is a negative stereotype of what selling is, in particular, the things that a sales person does. The good news is that this negative stereotype is very much at odds with what Read full story ›

Source: The Drum