By Laurie Fullerton

Jessica Correa, senior vice president of marketing for Planet Fitness, addressed the Ad Club of Boston recently on how the success of the Planet Fitness “judgment free” zone has resonated both within the company and to the public at large and has resulted in a larger focus and message of outreach.

Correa outlined how the company and its franchisees have evolved from a “judgment-free” gym to advocates of an “anti-judgment, anti-bullying” brand message that ultimately states: “The world judges, we don’t. At Planet Fitness, be free.” A simple message that could not be more relevant in Read full story ›

Source: The Drum