America’s most popular beer is set to re-enter the UK market 16 years after its first attempt, but as its target audience of 18 to 30 year-olds increasingly eschew bigger beer names for craft alternatives, does the Bud Light brand have enough clout to win them over?
The AB InBev-owned brand will appear behind UK bars and on supermarket shelves from now ahead of a multimillion pound campaign set for a mid-march launch. One that the brewer is billing as ‘the biggest’ in a number of years.
The brand is hoping that its lower alcohol content (3.5% ABV) will appeal to a Read full story ›
Source: The Drum
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