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Will February 2017 go down as the month that destroyed adtech?

on Feb 27, 2017 | 0 comments

By Samuel Scott

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February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so.

Marc Pritchard rocks the ad world

February began with the fallout from Procter & Gamble’s chief brand officer Marc Pritchard’s atomic bomb of a marketing address to the annual leadership meeting of the Internet Advertising Bureau (IAB) in Florida. His opening remarks set the stage for the news to come:

“Before digital technology, we were constrained. Limited formats, change at a snail’s pace. Now, we have freedom to spread our wings, to venture where no creative has Read full story ›

Source: The Drum