Netflix has hinted that it hasn’t ruled out creating ‘vertical’ content specifically designed for watching on a mobile screen, with the platform’s founder and chief executive Reed Hastings revealing that “people are talking about it” and “maybe one day” it will look into it.
Snapchat really pushed content makers to consider the way they design for mobile, forcing brands and advertisers to think ‘vertical’ if they wanted people to watch their content on the small screen. Other platforms and publishers have followed suit – even YouTube to a point has optimised its app for content created on mobile – but streaming Read full story ›
Source: The Drum
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