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Lucy Activewear will close stores and be folded into North Face brand

on Feb 27, 2017 | 0 comments

By Kyle O'Brien

Lucy Activewear, a women’s sports and lifestyle apparel company started by former Nike executives in the late 1990s, announced that it will be closing a majority of its stores over the next few months and merging the brand with North Face.

The story was first reported by KGW news in Portland, Oregon, and said that one reason for the store closings is tougher competition in the activewear category, including by companies like Athleta, Lululemon and Fabletics.

“Just in the last eight years, the growth in competition has really been intense from a lot of brands – Read full story ›

Source: The Drum