By Lisa Lacy

Advertising, design and digital agency Deutsch NY, visual content studio Ntropic and VR company Tactic have launched an educational social good initiative, the Hidden Dangers Project, in conjunction with nonprofit WaterIsLife.

According to a rep, this includes an interactive VR game in which a player floats in a boat while pollutants personified as monsters spring from the water and the player uses a purification device as a weapon against them – with the aim being to educate children about the importance of clean water.

These so-called monsters include the Bacteria Monster, the Read full story ›

Source: The Drum