By Seb Joseph

For all the fanfare around Lucky Generals’ deal with TBWA, it’s a union bedeviled by how its status as a separate brand within the network agency will resuscitate a TBWALondon that is a fraction of the size it could be.

The agreement, which sees TBWA acquire a 60% in the creative shop, seems unlikely to address that issue – at least for now. Keeping Lucky Generals as a separate brand seems unlikely to have been TBWA’s objective going into discussions but once it became clear Helen Calcraft, Andy Nairn and Danny Brooke-Taylor weren’t prepared to relinquish full control of Read full story ›

Source: The Drum