Eurosport has invested in cycling network Play Sports Group as part of an ongoing push to strengthen its digital business and increase fan engagement around its core sports.
The sports channel’s owner, Discovery Communications, acquired a 20% stake in the platform which last year reportedly reached more than 20 million cycling fans with content posted across YouTube, Facebook, Instagram and Snapchat profiles.
The four-year old business publishes more than 1,100 videos a year which focus on creating “compelling, entertaining and educational” content for cycling fans around the world.
Play Sports Group said that the commercial partnership and investment would Read full story ›
Source: The Drum
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