By Seb Joseph

An annual 3% slip in advertising revenue at ITV is more to do with a string of tumultuous events last year than it is waning interest in the medium according to the broadcaster’s chief executive Adam Crozier, who claimed it is “reasserting” its value to those advertisers questioning whether they have over-invested in digital.

The media chief branded the revenue dip a “short-term” blip even though he admitted that he the trend is likely to stretch to the first four months of 2017 to as much as 6%.

Driving the decline, he revealed, are FMCG and retail advertisers that are siphoning TV Read full story ›

Source: The Drum