Grocery delivery firm Hello Fresh has unveiled its first physical retail experience, going from clicks to bricks in order to target hungry London commuters.
Opening today (1 March) for four weeks, the brand’s pop-up store in Old Street station will sell its recipe kits in the capital.
The stunt was crafted for the five year-old brand by experiential agency Hot Pickle in response to feedback from customers who said they would like the flexibility of picking up a kit on their way home from work. Bundled ingredients for some of the service’s most popular dishes including Teriyaki chicken and Read full story ›
Source: The Drum
Industry News
