The Premier League has authorised sponsorship branding on the shirt sleeves of its club’s kits in a move sponsorship experts claim could see a greater influx of betting companies in the game.
Mirroring the commercial ploy used in other European Leagues- such as La Liga where the likes of Barcelona have Beko on the arm of their shirts – the English top flight will now allow clubs to sell the rights to their left shirt sleeve from the start of the 2017/18 season onwards.
The value of the space is estimated to be worth around 20% of the front-of-shirt Read full story ›
Source: The Drum
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