By Lisa Lacy

Bots are still relatively new, which makes them mostly uncharted territory for brands. That’s according to Dan Gardner, executive creative director of creative agency Code and Theory, who spoke Tuesday (February 28) at Social Media Week in New York.

But because a brand is the sum of all its interactions, brands should not just think about a bot experience, but rather about integrating bots into the overall brand experience, he added.

And while stressing bots are still immature, Gardner said he defines them as artificial people/creatures that hold conversations.

That being said, Microsoft’s office assistant Clippy was ahead of Read full story ›

Source: The Drum