Instagram has opened up its Stories platform to advertisers for the first time, rolling out full screen, sound-on ad formats to businesses of any size, globally.
It’s a timely announcement that comes just hours before rival Snapchat, the app that first pioneered vertical image-sharing, is preparing to go public.
The ad formats are identical to the way users can create a Story – either images, videos or a mixture of both – and will appear in a user’s feed of Stories with a simple ‘sponsored’ message at the bottom.
The ads will be full screen, play with Read full story ›
Source: The Drum
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