Discovery Networks, the owner of Eurosport, is working to broaden its Olympics coverage from “one billion big screens” worldwide to “10 billion mobile screens” in a bid to exploit the growth of online video viewing ahead of the Tokyo Games in 2022.
Jean-Briac Perrette, president and chief executive of Discovery, outlined at MWC on Wednesday (1 March) how the company will leverage mobile at the tournament. The move aims to make the most of the broadcast rights to the tournament, which Discovery will seize control of from 2022 following a £920m exclusive pan-European Read full story ›
Source: The Drum
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