By Laurie Fullerton

With more than one billion active users, Facebook, which began as a collegiate social community, is now the social network of choice for multi-generations with 43.6% of those surveyed using it as their social network of choice.

Collectively, a survey of millennials, gen-xers and baby boomers found Facebook to be 29% more popular than Instagram—the respondents’ nearest, cross-generational preference. Further, Facebook’s widespread popularity is nearly identical among Gen X (64.7%) and baby boomers (65.2%).

When it comes to millennials, however, trends point to Facebook’s prowess, with this group overwhelmingly favoring Facebook (54%) Read full story ›

Source: The Drum