Walmart has partnered with the Oak View Group, a sports entertainment facility promoter, to become the big box retailer of 21 arenas across the US. The agreement is for three-years and said to be worth $40m, according to the Sports Business Journal.
This new partnership will be shaped around a program called Walmart Community Playmakers. Through this program, local residents will be honored for their work in education, fighting hunger and the environment, among other causes. The arenas will feature these “playmakers” during at least 15 games throughout the NBA and NHL seasons.
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Source: The Drum
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