By Benjamin Cher

Bloomberg Media announced that Serene Chew has been appointed as head of media marketing and live events for the Asia Pacific region.

Chew has over 20 years of experience in media marketing and advertising sales development, and will be responsible for consumer marketing and live events in addition to her current trade marketing, client solutions and activation role in Asia. She will also oversee strategy, development, design and execution for Bloomberg Live events business.

“Serene has managed some of Bloomberg’s best media marketing campaigns and events in Asia and has deep experience in executing them to our highest standards,” said Parry Ravindranathan, Read full story ›

Source: The Drum