By Charlotte McEleny

With content online increasingly superfluous to demand, alongside a trend for consumers getting social media fatigue, brands need to be smarter about how they use online platforms, according to AKQA Tokyo group creative director Claudia Cristovao

Speaking at Adfest last week, Cristovao discussed the issue of brands posting content online that’ll never be seen, not least by the people that it’s intended to reach.

Her key piece of advice to brands was that human input would get the best outcomes from technology at this stage.

“If you are more likely not to know what to do with it, there’s no start Read full story ›

Source: The Drum