Snapchat is set to become more popular among advertisers than Twitter, Yahoo and AOL within three years’ time, according to fresh research from Ampere Analysis.
The study predicts that the ephemeral messaging service is poised to rake in more than $3bn (£2.4bn) in revenue per-year before the end of 2019.
The prediction is based on Snapchat’s hold on the youth market, with the data showing that 51% of Snapchat’s video users are aged under 24, compared to Facebook’s figure of 23% and YouTube’s which sits at 17%.
Analysts have hinted that given the current advertising duopoly Facebook and Google have on the Read full story ›
Source: The Drum
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