The Economist Group launched its first integrated marketing campaign featuring interactive 3D and virtual reality modeling in New York this month (March 27).
The Inter/Sections campaign, conceptualised and created by The Economist Group, was designed to promote the new Porsche Panamera. Inter/Sections explores the power of two interconnecting ideas across the worlds of architecture, gastronomy, sport and motoring.
A custom content destination gives readers an immersive and dynamic experience as they explore and engage with the Inter/Sections content, which includes 3D and virtual reality models of each intersection, four engaging films, 3D infographics and essays. It’s also Read full story ›
Source: The Drum
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