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Dunkin’ Donuts debuts with Waze's Order Ahead feature to boost brand loyalty

on Mar 28, 2017 | 0 comments

By Lisa Lacy

Dunkin’ Donuts is the debut partner with Waze to launch a service that lets consumers order from within the real-time, crowdsourced traffic and navigation app, a move it hopes will further brand loyalty.

The service, name Order Ahead, lets Waze users place orders prior to hitting the road – with additional brand options to come, according to Jordan Grossman, head of business partnerships in North America at Waze.

As of March 28, the more than 6 million members of Dunkin’ Donuts’ DD Perks rewards program can order coffee, donuts, breakfast sandwiches and the like by searching for Dunkin’ Donuts within Read full story ›

Source: The Drum