By John Glenday

Twitter is seeking to generate some much needed advertising dollars by selling pre-roll ads on Periscope, its live-stream video service.

The micro-blogging platform is hoping that users will be happy to sit through a commercial before they can view their desired video, a format which will extend to non-live content hosted on Twitter as well.

To streamline implementation Twitter is repurposing its existing pre-roll video ad system run under its Amplify system for the task, which content creators receive around 70% of ad revenues generated, with Twitter taking a 30% cut.

The Periscope implementation will operate along Read full story ›

Source: The Drum