By Chris Welsh

The below is written by Chris Welsh, VP, TV & Sport, MPP Global, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15).

How Reducing Churn Can Save You Millions

Half of the people who churn didn’t actually mean to. Does that make you feel better?

I’ll explain that point in a minute, but here’s how I know: MPP Global works with industry leaders to launch sustainable OTT services. It’s critical to focus on what OTT operators care most about:

Conversion: Read full story ›

Source: The Drum