Reebok has enlisted “China’s hottest grandpa” Wang Deshun as a brand ambassador as it announces plans to open 500 stores by 2020 and create China specific products in a bid to become China’s best fitness brand.
The 80-year old model, who made headlines globally after he walked the runway at Beijing Fashion Week in 2015, will front the fitness brand’s marketing activity across China.
Deshun features alongside actress Yuan Shanshan and actor Wu Lei in the “Be More Human” campaign, which aims to “inspire people from all walks of life to strive to achieve their full potential through fitness”.
Deshun, who Read full story ›
Source: The Drum
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