By Andy Black

Low-cost airline Monarch has appointed Navigate to manage its new affiliate programmes, Monarch Flights and Monarch Holidays.

Previously managed in-house, the airline struggled to dedicate enough time and resources to the programmes. Navigate has now taken full control, from recruiting new publishers and activating existing publishers, to negotiating additional exposure and planning affiliate promotions, all with the objective of delivering revenue growth.

Louise Copland, online marketing manager at Monarch, said: “Navigate has been managing our digital media for the past two years so they already have a good grounding in understanding our business and sector. We’re confident they will successfully grow both Read full story ›

Source: The Drum