The alcohol industry is subject to some of the tightest advertising regulations in the UK, as governing bodies seek to reduce the possibility of alcohol brands targeting and appealing to young people. For marketers these comprehensive rules present a unique challenge when it comes to how, where and when they can promote their products, with Britain’s Beer Alliance’s There’s a Beer for That campaign, warning “there are eyes and ears” waiting for brands to trip up.
Currently in the UK there is a mix of regulatory bodies looking over the alcohol industry including the Advertising Standards Authority Read full story ›
Source: The Drum
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