Tens has launched its latest campaign with an uplifting ad showcasing its new line of custom filter sunglasses.
Following the success of its Indiegogo campaign in 2014, the Scottish brand has marked the release of five new styles with multiple editions and exclusive pre-orders via Kickstarter.
Designed in Scotland, the frames are constructed with Mazzuchelli Italian acetate, Japanese wireframe and feature Tens signature lens tint.
Shot in Mexico, the video, titled ‘Tens SS17: Daydreamers’, was produced by Tens co-founders Marty Bell and Kris Reid and filmed by third co-founder, Tom Welsh.
The ads purpose is to encourage people Read full story ›
Source: The Drum
Industry News