The eighth movie in Universal Pictures’ Fast and Furious franchise quickly approaches and auto brands are revving at the line to get involved with the movie.
In addition to partnerships from Castrol and Xfinity, US auto brand Dodge is returning to aid the franchise in a partnership that will see two of Dodge’s cars – the Chargers and Challengers – feature in the movie as super-powered muscle cars.
Furthermore, a marketing campaign will be lead by the Muscle Heaven ad slot featured above, created by Texas-based agency GSD&M. It will build upon social and digital activations and exclusive licensed products.
Source: The Drum
Industry News
