Marketing billboards for Smurfs: The Lost Village have a slight variation in Bnei Brak, Israel – leading female character Smurfette has been removed from promotional material.
Billboards and other promotional content in the Israeli city are regulated due to the Orthodox nature of its populace. Posters that “might incite the feelings of the city’s residents” are not allowed to promote women characters.
The PR company behind the region’s marketing of Sony Pictures Animation’s Smurfs: The Lost Village, Mirka’im-Hutzot Zahav, removed all images of Smurfette to avoid any controversy among the residents of Bnei Brak.
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Source: The Drum
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