Comcast brand Xfinity has marked its partnership with Universal Pictures‘ The Fate of the Furious with a stunt pranking fans of the series.
Following up on partnerships with Castrol and Dodge, the studio has embraced Xfinity in a deal associating the franchise’s atypical speed with the broadband service.
Jackass and Bad Grandpa director Jeff Tremaine created the two and a half minute slot called ‘Xfinity Drive-Out Cinema’ which sees a couple taken on a crazed stunt car ride based on the action movie.
The prank, created by Goodby Silverstein & Partners promotes Xfinity’s new Gigabit Internet service.
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Source: The Drum
Industry News
