By Minda Smiley

It looks like burger chains Carl’s Jr. and Hardee’s have finally grown up. After years of airing ads that featured nearly nude models and other scantily clad women, the sibling fast-food joints have rolled out a massive rebrand campaign in hopes of convincing consumers that they care more about food than boobs.

The crux of the campaign is a cheeky three-minute film that stars Carl Hardee Sr., the fictional founder of Carl’s Jr. and Hardee’s. Played by Nashville star Charles Esten, Hardee Sr. is appalled when he finds out that his son and successor Read full story ›

Source: The Drum