Royal Caribbean seeks to crown four fame-hungry Millennials the ‘World’s Most Adventurous Squad’

By Lisa Lacy

Appealing to a new generation of cruise-goers – and their vanity – the self-proclaimed world’s most adventurous cruise line, Royal Caribbean International, says it wants to crown four thrill-seeking millennials hungry for social stardom the “World’s Most Adventurous Squad.”

The brand’s so-called #AdventureSquad social contest will therefore “challenge explorers and aspiring Instagram stars to act on their wanderlust and prove their adventurousness is off the charts.”

Consumers vying for the title can enter via five adventure-themed Instagram challenges by posting photos, tagging Read full story ›

Source: The Drum