By Kyle O'Brien

Each year, valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Google, even with its recent troubles, has topped the list of America’s 500 most valuable brands. Apple, which was first last year, and Amazon follow in second and third place, respectively.

For the ranking, a brand’s strength is assessed (based on factors such as marketing investment, familiarity, preference, sustainability and margins) to determine what proportion of a business’s revenue is contributed by the brand. This is projected into perpetuity and discounted to determine the Read full story ›

Source: The Drum