By Tony Connelly

Vauxhall is severing its sponsorship ties with the home nations football teams after admitting that its “business priorities have changed”.

The car manufacturer announced that it would end its seven-year relationship with the England, Scotland, Wales and Northern Ireland football associations when its contract expires after the 2018 World Cup.

It’s sponsorship with the four home nations is reportedly worth £11m a year with the English Football Association’s (FA) contract valued at £6m annually, but now Vauxhall wants to redirect its marketing spend into campaigns for individual car models.

A spokeswoman for the brand said its “business priorities have Read full story ›

Source: The Drum