Vice Media‘s TV channel Viceland is set to launch TV’s first ‘Weed Week’ next month with a slate of cannabis-themed originals, documentaries and comedies.
To build buzz around the programming, the network has kicked off an elaborate marketing campaign that includes shop front activations and a weed-scented ATM.
The channel is hoping to capitalise on the growing adoption of legal marijuana across states in the US, where more than one-quarter of Americans are now living in states with – or soon to have – adult-use marijuana laws on the books and millions more living in states with legal medical use.
The ‘Weed Read full story ›
Source: The Drum
Industry News
