With his multi-decade background at NBC, CNBC and TiVo, Tom Rogers knows well that continued viewing declines in traditional television are a concern, with an 18% viewing decline since 2014, and on average a three percent decline each year since 1990.
“We are facing something really different today. One, the pace of decline is accelerating because of new sources,” said Rogers, who is the executive chairman of WinView Games and chairman and CEO of TRget Media, to Beet TV. “Because of Netflix, Amazon, etc. year over year there is a vast decline in traditional television viewing Read full story ›
Source: The Drum
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